How Omdia can help?

Expertise that listens. Advice that leads.

In an increasingly complex world, clarity and decisiveness are just enough to compete. But to get ahead, you need a partner who sees your market, knows your customers, and understands the intricacies of your business.

Shape what comes next with us.

The trust premium, the competitive advantage gained when users grant permission to access sensitive data, orchestrate across devices, and act on their behalf, isn't won by hardware specs or software features alone. It's earned rung by rung on the trust ladder, through partnerships across device makers, chipset vendors, AI model providers, and service orchestrators. Earning the trust premium is a sustainable business strategy: monetize each permission as it's granted, because trust debt accumulated by moving faster than users are ready to follow shows up in churn, regulatory exposure, and lost pricing power long before it hits the headlines. Omdia gives you the intelligence to identify where you fit in that assembly, which rung your end customers are ready to climb, and the advisory support to execute on it.

What we deliver:

Cross-stack visibility

We track the full hardware-to-monetization chain: device shipments, OS market share, chipset roadmaps, AI model partnerships, subscription attach rates, and consumer sentiment across PC, smartphone, TV, and connected life categories.

End user truth, not vendor narrative

Our primary research cuts through marketing claims. We measure what buyers actually value, what they're willing to pay for, and where trust breaks down, so you can build strategies on evidence, not assumptions.

Direct analyst access

Our clients don't just get reports, they get ongoing advisory relationships. We help you navigate competitive landscapes, shape go-to-market strategies, and open new paths forward as the market shifts.

Our reach

Breadth of research:

42+ technology areas, 200+ markets, 3000+ topics covered.12,000+ tracked companies, 24,000+ channel partner community.

Depth of analysis:

200 million+ data points, 100,000 primary research respondents annually, 1 million+ daily intent signals, 50 million+ audience reach, 3,000 reports annually, 250+ forecasts annually, 2,500+ consulting projects, 5,500+ deliverables annually, and 100+economic and technical validations per year.

Markets we cover

Ready to leverage our intelligence and advisory services?

Fill out the form on the final page of this e-book, and a member of our team will be in touch.